ProfitPulse Showdown
2026 Multi-Channel Marketplace Battle

Seller Fee Showdown Calculator

Enter your product price and costs once. Instantly see which platform puts the highest take-home net profit in your pocket: TikTok Shop, Etsy, eBay, or Shopify.

Universal Item Economics

Applies across all 4 channels simultaneously
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TT

TikTok Shop

#2
$18.40
52.6% Net Margin
Platform Fee (8% + $0.30): $3.10
Affiliate Cut (10% opt): $0.00
COGS + Net Shipping: $13.50
Best for: High-converting impulse buys, beauty, virality.
E

Etsy

#3
$17.97
51.3% Net Margin
Transaction Fee (6.5%): $2.28
Payment Processing (3%+$0.25): $1.30
Listing Fee (Renewed): $0.20
Best for: Handmade, custom gifts, digital templates.
eB

eBay

#4
$16.51
47.2% Net Margin
Final Value Fee (~13.25%): $4.64
Insertion / Order Fee: $0.35
COGS + Net Shipping: $13.50
Best for: Reselling, electronics, collectibles, used items.
S

Shopify (DTC)

#1
$20.18
57.7% Net Margin
Payment Gateway (2.9%+$0.30): $1.32
Platform Take: 0% (Keep 100%)
COGS + Net Shipping: $13.50
Best for: Long-term brand equity, repeat email marketing.
Winner: Shopify delivers highest take-home net profit ($20.18)
However, marketplaces provide built-in buyer traffic without upfront ad spend.

2026 E-Commerce Platform Fee Structure Breakdown

Choosing where to sell online involves balancing platform transaction fees against customer acquisition costs (CAC). While Shopify takes the lowest percentage cut, sellers must spend on ads or SEO to generate traffic. Conversely, eBay, Etsy, and TikTok charge higher fees but deliver millions of active ready-to-buy consumers.

Platform Referral / Transaction Fee Payment Processing Listing / Fixed Fees Traffic Advantage
TikTok Shop 6% – 8% Included or $0.30 None High Viral Algorithm
Etsy 6.5% 3.0% + $0.25 $0.20 per item (4 months) Massive Handmade & Custom Demand
eBay 13.25% (Category avg) Managed Payments included $0.35 insertion fee Leader in Used & Collectibles
Shopify 0% (DTC) 2.9% + $0.30 (Basic Plan) $39/month subscription Zero Organic (Bring Your Own)